My Strategic Positioning Hobby

In 2006, I posted a blog series in which I proposed a connection between generational theory, and transformational musical genres. This post explains how that series served as a prototype of our Strategic Positioning service.

I started blogging way back in 2003 as a personal hobby. All my life, a wide variety of questions would pop into my head now and then and I'd feel an urge to answer them. My personal blogging involved diving into the research on these questions, analyzing the research, and then developing models, hypotheses, and/or theories from the analysis.

The 2006 music-related blog series fits that description. Posted two years before we launched Jack Polymath, this series is an example of the sort of thing I do for "fun".

I wrote the blog series in four parts:

The idea for this theorizing came from some web surfing and YouTubing I was doing about the "Sixties". The picture at the top of this post is from a video for Jefferson Airplane's "White Rabbit".

Some interesting questions came to me out of this directionless reading, watching, and listening.

The series concludes with some predictions about the most recent generation of youth — the "millennials" — and links their music with current politics.

A short time after I published this series, I received an email from Morley Winograd. Winograd had formerly served on the staff of Vice President Al Gore, during the Clinton administration.

Through email, Winograd asked for my permission to cite my blog series in a book he was writing about the millennial generation. In my opinion, the strange question pegged him as someone from a previous generation (i.e. ask permission to link to some posts available on the public web?!? Really?)

Of course, maybe his odd question was just his polite way of checking that I was a real, sane human, and not simply a bot, or a dog at a keyboard.

Flattered, I said "yes" and Winograd and his co-writer soon published their book: Millenial Makeover: MySpace, YouTube & the Future of American Politics.

The book devotes page 86 of the first edition to discussing my blog series, connecting my ideas with their thesis. To my chagrin, the book miswrites my name as "Steven" Savich. Miscitation, I suppose, is the bane for us who trod this Earth lacking a vanity Wikipedia page.

Well, I purchased the book, and found the citation. I approached my wife with page 86 and said: "Look! My blog series has been cited in a book!"

My wife responded: "Great. What did they pay you?"


A few weeks ago I wrote a blog post called "Birth of Strategic Positioning". That post describes a project that I did while working at Microsoft in 1999.

If that project was the "birth" of our Strategic Positioning service, my wife's sardonic question amounts to sending the toddler off to school with his lunch pail.